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Top five recommendations to a firm's top management would be...
1. Embrace Influencer Marketing: Collaborate with relevant influencers who have a strong online presence in your industry. This can help...
zairaarias97
May 7, 20241 min read
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Evaluate the content of the website and social media. What works, and what is still needed? BE specific -- should videos be added? More valuable content (and what should it be?)Â
Evaluating the content of the website and social media involves assessing its effectiveness and identifying areas for improvement....
zairaarias97
May 7, 20241 min read
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Evaluate the brand’s social media usage. Take a look at Facebook, Twitter, Instagram, Snapchat and other sites. What works? What things need work?
Evaluating a brand's social media usage requires a comprehensive analysis of each platform. On Facebook, it's important to assess the...
zairaarias97
May 7, 20241 min read
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If you had a $1000 budget for digital advertising for the product, how would you approach spending it?
If I had a $1000 budget for digital advertising for the product, I would approach spending it strategically to maximize its impact.
zairaarias97
May 7, 20241 min read
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Evaluating Rare Beauty's Website
Rare Beauty is not only unique in how it is run as a company and its famous products but its website design and branding are also a...

Rare Beauty
Mar 12, 20242 min read
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Typical "Persona" for this Brand
A typical "persona" this beauty brand markets to is someone like: Ashley Nicolette Background: - Hispanic / Latinx, Caucasian, BIPOC -...

Rare Beauty
Mar 11, 20241 min read
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SEO Evaluation of the Rare Beauty Website
After running an SEO evaluation of the URL of the Rare Beauty website, results showed that it has a healthy SEO score of about 83%, but...

Rare Beauty
Mar 11, 20242 min read
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Rarebeauty.com
Why did I select this brand? Rare Beauty was launched as a beauty line by Selena Gomez, a world famous singer, songwriter, actress,...

Rare Beauty
Mar 10, 20241 min read
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Why I Chose Rare Beauty's Website
Why Rare Beauty?...Why not??

Rare Beauty
Feb 27, 20241 min read
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