Why I Chose Rare Beauty's Website

Rare Beauty is not only unique in how it is run as a company and its famous products but its website design and branding are also a mentionable quality. The Rare Beauty website is designed for usability, meaning, it is designed so that the average user can explore the website and find what they want with ease. It is designed as something that you can easily scan through and still obtain the intended message and or goal of the website. However, my favorite thing about the Rare Beauty website is how visually appealing, and welcoming it is!

I enjoy how Rare Beauty's mission and goal is to be welcoming, and economical, and bring attention to the Founder's passion for Mental Health and Wellness. Every purchase donates a percentage to the Rare Impact Fund which expands Mental Health services to underserved communities. It is a very rare and unique brand and I'm very interested in getting to deep dive into it!