Rarebeauty.com
- Rare Beauty
- Mar 10, 2024
- 1 min read
Why did I select this brand?
Rare Beauty was launched as a beauty line by Selena Gomez, a world famous singer, songwriter, actress, producer, and co-founder of mental wellness app Wondermind. This brand stands out amongst a large amount of other celebrity lines due to its commitment to vegan and cruelty free products, as well as its annual 1% donation of sales to a Rare Impact Fund that is dedicated to expanding mental health services in underserved communities.
What I Know About Rare Beauty
Rare Beauty is a brand that is committed to producing products and also marketing content that emphasizes makeup being used to enhance your pre-existing beauty rather than to fit an unattainable standard usually felt in the beauty industry. Rare Beauty creates lightweight and comfortable products that are rather affordable and take "a little goes a long way" to heart, due to many statements from beauty influencers online raving about the fact that they do not have to use much product to achieve what they want to with their makeup looks using these products.
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