Typical "Persona" for this Brand

A typical "persona" this beauty brand markets to is someone like:

Ashley Nicolette

Background:

- Hispanic / Latinx, Caucasian, BIPOC

- Single

- No kids

- Educated

- Community-oriented

- Young adult

Demographic:

- Female or non-binary

- 18 - 28

- $50,000 average annual individual income

Interests:

-       Influencer Content

-       Micro-Influencer Content

-       Micro-Influencing Products

-       Influencer Marketed Products

-       Beauty

-       Self-Care

-       Wellness

-       Mental Health

-       Music

-       Media

Media Choices:

-       Social Media: Instagram, TikTok, YouTube, Facebook, BeReal, Snapchat, Threads, LinkedIn, Discord, etc.

-       Streaming Services

Identifiers:

- Discount

- Vegan / Cruelty-Free

- Donation

- Charitable

Goals / Challenges:

- To find quality products

- To support causes and contribute to the community in a meaningful way

- Do not have the platform as an everyday individual to reach large audiences regarding causes I care about

How the brand helps:

- Email special offers

- Order quality products from the comfort of your home

- A percentage of every sale goes to the Rare Impact Fund

Objections:

- How does the fund work?

- Mission of the company?

Marketing Message:

- Your Words Matter, Mental Health is Health, and You are Rare!