Evaluate the content of the website and social media. What works, and what is still needed? BE specific -- should videos be added? More valuable content (and what should it be?)

Evaluating the content of the website and social media involves assessing its effectiveness and identifying areas for improvement. Firstly, it's important to ensure that the website is visually appealing, user-friendly, and optimized for mobile devices. The content should be engaging, informative, and aligned with the brand's messaging and target audience. Videos can be a valuable addition to the website and social media, as they can help showcase the product, provide tutorials, or share customer testimonials. Valuable content could include blog posts, articles, or infographics that address customer pain points, offer solutions, or provide industry insights. It's crucial to regularly update the content to keep it fresh, relevant, and aligned with current trends.

With Rare Beauty, their website is user-friendly, informative, and constantly updated, and it is easy to find what you are looking for instantly. There are even tools embedded in the website to help guide you to find your perfect shade in their products. The website is simple and mainly focuses on the product, it also has links and examples to their social media pages should a consumer want to view those. Overall, the brand performs well online and on social media. I would love to see more live videos added to the website, but overall, it is great!